Each time when company Volvo Cars exhausts new model, she creates also its strongly reduced copy. Now, for the first time for all time of creation of such toys, the decision and on release of scale model of concept car Volvo S60 was accepted. The tradition regularly to exhaust an accessible copy in two colour variants of each new model has been put in 2002, and since then such toy machines in scale 1:43 accompany a debut of each new car of the company.
For today one of the most popular toy models are Volvo C70 and Volvo C30, their sales only through own trade channels Volvo have made 24 000 and 17 000 pieces accordingly. Besides, exhausted in 2008 Volvo XC60 by the present moment already has time to disperse in circulation in 16 000 copies. Process of creation of models is very exact, thus all works are conducted in cooperation with design division Volvo Cars. As much as possible close to the original manufacturers try to make colours, design, the form of cars, and also their interior.
One of novelties of summer of 2009 is radio-controlled Volvo XC60, reproduced in scale 1:14, and also created firm Mattel black Matchbox Volvo C30. The Same company has some years ago constructed Volvo V70 for Barbie, and the Swedish manufacturer of toys Viking Toys with success exhausts models Volvo C30 made of strong plastic, XC70 and XC90 with which the small children can play even.