Ford will launch the U.S Fiesta at the Los Angeles motorshow in December. The U.S firm launched the ‘Fiesta Movement’ earlier this year, which saw 100 Euro-spec range-topping Fiestas being given to people to blog about their experiences and drum up interest in the car. Due to the amount of publicity, Ford has 100,000 test drives prepeared for when the car goes on sale in Spring 2010 as a 2011 model.
Sam De La Garza, Ford Fiesta marketing manager, said: “This is the perfect time to show the North American Fiesta”.