Domestically, that means the 2011 Ford Fiesta will become an Insurance Institute for Highway Safety “top safety pick” according to the agency’s new crash-test standards. Earning safety accolades around the globe is significant because Ford is attempting to prove how it can manufacture just one model that will sell well internationally. Historically, the automaker produced separate models for different markets.
“Ford is committed to safety, including our efforts to deliver top crash test ratings that customers look to when choosing new vehicles,” explained Sue Cischke, vice president of Sustainability, Environment, and Safety for Ford. “Fiesta is the latest example of that safety commitment.”
Ford reports auto-safety agencies in China, Europe, Australia, and the United States rank the 2011 Ford Fiesta at the top of their lists for crash safety ratings. The carmaker also announced that the Fiesta’s most recent five-star crash rating came from the China Automotive Technology and Research Center created by the China New Car Assessment Program, otherwise known as C-NCAP.